10/8/2021 0 Comments Types Of Alcatel Phones
I remember getting my first SMS before it launched and it was amazing – a message you could read! I think that’s the biggest leap forward that we’ve been able to communicate as an industry. I feel really lucky to be an industry like that.”When asked what his favourite innovation of his three decades in the sector is, he has a surprising response: “For me, it has to be the advent of text messaging. When I started it was analogue, then GSM, 3G 4G, and now, 5G. “I love that the industry is always evolving. Cell Phone Type.Cell Phone Type: Prepaid Phones“I love that the industry is always evolving,” he says of his longevity, adding that a friend of his works in the sale of screws and bolts – a trade that is of great importance but not as dynamic.We can make this fantastic technology available to everyone no matter how much money they’ve got, and this has never been more important than it has been in the past 18 months.”This ethos of great technology at an affordable price is one that Paterson shares with, or has been influenced by, Alcatel.“We’ve always been about great technology at a great price and all of our partnerships are focused on that belief,” he explains. It’s really important that this tech is widely available. I think that’s brilliant because technology should be available to everyone.People know Alcatel is a great product at a great price point. However, Alcatel is still around.“A lot of people don’t know that Alcatel has been in the market consistently. When mobile phones became mainstream propositions, the market was populated by the likes of Sony, Ericsson, Siemens, Motorola, Nokia and Panasonic – brands that have either scaled back their interest or retreated entirely.You’d think it would wear off after all these years.”In 2020, Paterson helped launch the TCL brand in the UK, adding another string to his bow, and there has been a renewed focus on the B2B market as the role of connectivity and mobile technology becomes increasingly important to society.“Can you imagine if the pandemic had hit even just 15 years earlier?” he asks. That’s really exciting for me. On Saturday, I ran past someone using an Alcatel phone and I thought ‘someone is using a bit of my tech!’. I’ve always welcomed it.“I still get a real kick out of walking into a store and seeing one of my products on the wall because some of the work I’ve done has led it to be there. ”The next few years will see Alcatel compete with the likes of HMD Global, which makes Nokia devices under licence, and Chinese manufacturers, such as Oppo and Xiaomi, looking to expand into new markets with affordable but feature-packed handsets.However, Paterson relishes the challenge: “Competition is good for the consumer and makes you work harder. “It’s pretty remarkable given we are in such a competitive environment, and you think about all the brands that have dropped out.
![]() “We support a number of charities, a lot of which are about helping young people.”Paterson says he is absolutely delighted with his Outstanding Contribution to the Mobile Industry award, but adds he has no intention of stopping just yet.“It’s a real privilege to be given this,” he says. Under his leadership, Alcatel has contributed to several charitable causes that help young people through sport and provide financial support to families who can’t afford Christmas presents.During the pandemic, the company helped the NHS as possible to keep them connected and also assists with Motherwell FC, a community-owned football club in Scotland, with its outreach projects.“When you’re in a market, selling a product and generating revenue then you’ve got to give something back – it’s the right thing to do,” he says. Looking forwardPaterson’s values extend beyond commercial targets. If one bit of the chain doesn’t work, then the team doesn’t work. I’ve been really lucky with the teams I’ve had over the years, and I’ve tried to evolve them.”“I lead a team of 20 in the UK & Ireland – that’s not massive so it’s important that everyone knows their role. Of course, so will 5G and M2M.“Like I said, the mobile industry is always exciting and always evolving. To date, it’s been pretty niche but it’s going to be a much bigger thing in the future. “I don’t know how quickly that will move because of the price attached to that, though.“I can also see more wearable tech. This isn’t really about me, it’s about everyone that’s worked with me from an agency level to the tech team and to our customers – having good relationships with them is key.”“I want to keep doing what I’m doing, building our team and having the right team so that whenever I do decide to leave there’s a proper succession plan.”So having witnessed virtually every single major development in the history of our industry, Paterson is pretty well-placed to predict what comes next.“I think we’ll move away from black rectangle to new types of screen,” he suggests.
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